Even If You Leave, You’re Not Going Anywhere

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I know it’s fashionable to say, “I’m leaving Facebook,” especially for the seemingly never-ending data scandals.

But for those who don’t know, Facebook (and most other media companies) can and will follow you across your life, even if you’ve never had a social media account of any kind. I’ve written so much about the unicorn of privacy that I find it impossible to believe that someone thinks they have privacy if they are using electronic devices of any kind.

If you close your social media accounts, it will have almost no effect on the quantity and quality of information collected about you. Your behavior and history are unflinching indicators of everything about your life. Even non-electronic information is being used, so unless you opt for a life in a shadowy cave, there’s no escape from being included in the heap of other consumers.

Yes, you might be leaving Facebook, but it’s not leaving you. And neither are any of the other companies watching you. (FB and Google directly control about 70% of the entire digital ad market.) Whoever you use for your internet is allowed to sell your history.

You might as well set fire to your own underpants.

We’ll film it and upload your fire dance to social media for you, though.

Amazon will show you an ad for burn cream or new underwear to let you know they’re interested in your well-being and business.

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