11062014 Invisilbe Christmas

“Invisible Christmas.” This is the name I offered to a possible “Spirit of Christmas” idea a few years ago to a national media campaign. They decided to go with something else. My concept was that for the things that are most treasured, the ones we hold close, aren’t ‘things’ at all; rather, they are the connections, albeit fleeting, invisible to the eye, made of warm feelings and moments. I’ve often wondered what could have been better than the label ‪#‎invisiblechristmas‬ ?

I would have like to have been chosen. My message is really disguised minimalism.