Adventure In Marketing
As many of you know, I often do work for other websites, usually satirical, and often hare-brained. Most of it I do without credit, which works out favorably for all concerned.
Recently, I had the chance to apply for an unpaid ‘think tank’ for an unnamed major U.S. pizza chain. When I first interviewed, I was certain I wouldn’t be chosen – as one of the hurdles was an IQ test. Since anyone who knows me knows that I find these things to be ridiculous and without merit, I finished mine in less than 4 minutes, using a system I call ‘random.’
When I slid it back across the oak table to the person conducting the IQ tests, she said, “Sir, you have 25 minutes to complete it all.” Without missing a beat, I replied that I already knew my IQ score.
“Really? What’s your score?” she sneered.
“Low oxygen level,” I replied, without daring to crack a smile.
I went home and almost forgot about the application process. Three weeks later, a welcome packet arrived in the mail, along with a website login and a credentialing packet. I had been accepted despite my interview antics.
By sheer coincidence, I had recently tried to treat myself by ordering home delivery pizza. I had eaten healthy for a week and thought that a celebration was needed to keep my motivation.
It was a disaster. The cardboard box tasted better than the pizza. I was hoping to throw up, just to get the taste of that pizza out of my mouth.
The next day, I logged in to the marketing website to start an assignment. Lo and behold, the subject was the very same company which had reminded me how low the bar could be set for edibles.
I weighed the pros and cons of each option: submit great work and possibly be rewarded OR write the best food review possible.
This is the result: the new logo and motto for Pizza Hurt. Look for it at a location hopefully very far from where you are.