While I worked at Cargill, one of my white coworkers approached me with his pitch. He was enthusiastic in his approach. What he didn’t know is that I saw him coming from a mile away and was already calculating how best to both amuse myself and learn something from him in the process. Being poor granted me the ability to avoid spending all my money foolishly; most of mine went for rent, pico de gallo, and an acre of french fries.
I’ve been thinking about some of my shenanigans due to the Showtime show, “On Becoming a God in Central Florida,” starring Kirsten Dunst. It takes a darkly comedic view of MLMs.
I invited my coworker Mitch (not his real name) to come to my residence. At the time I lived with a co-worker from Cargill. He owned a trailer in a park in Johnson. This is the trailer that would later give me the opportunity to say, “A plane crashed on my house.”
Mitch left his car running in the driveway, a common tactic used by converts to the scheme. As I listened, my roommate Ray shook his head in wonderment. He lived for years in California. As a result, his exposure to MLMs was vast. Later, he shared some of the stories of friends who had ruined themselves with such endeavors. I let Mitch do his pitch without being too problematic. It almost killed me. At the end of the first phase of his pitch, he asked me if I was interested. “Yes, but I’m more interested in how this ends for you, in three months or a year because it is going to end. Badly.” Because he’d spent a great deal of time with someone in his upline, he had a pat answer to redirect my point. I then said, “One thing I noticed is that you didn’t identify your company by name at any point. That’s one of the key warning signs for a pitch.” Mitch became nervous. I stood up and shook his hand and told him I wished him the best of luck. “Think of this as a training exercise. I’ll make a list of things that caught my attention.”
Ray stood up and told him, “Your pitch is pretty good, Mitch. I’ve heard a lot of them. But I recommend you quit now and start your own business or do your own thing before you spend a lot of money to make $10.”
Later, I gave Mitch a list of critiques. I made my comedic recommendations alongside my serious ones. He took the list. He stuck with the program for several more months, although after a couple of months, he began to drastically talk about it less. He quit Cargill without notice. Months later, someone told me he lost several thousand dollars buying his merchandise before quitting the MLM.
Over the next few years, I went to several pitches to see how much creativity might be involved. As you would guess, not very much.
Later, as people approached me with new opportunities to own my own company, be my own boss, I varied my responses from amused to indignant to gauge how it affected them. They couldn’t understand that I’d already peeked behind the MLM curtain. I asked them all, “Name one person you know who made the kind of money you claim. I want to talk to them.” No one ever gave me such a name, at least not a reasonable one. “I’ll follow up with you in a year. I hope you strike it rich. I’m rooting for you. And you should feel free to tell me ‘I told you so’ when you do!” No one ever did.
The same was true with timeshares and other similar high-pressure sales. One of the best I ever witnessed was in Mexico during vacation. The presenter was incredibly adept at countering every conceivable question or insight. Discovering that I spoke Spanish, he tried the ‘divide and conquer’ method. I switched to ‘batsh!t crazy’ mode and completely destroyed any means he tried to get back to normal. I ran down the clock and many of the other participants/victims joined me in ruining any chance we’d be stupid enough to buy a timeshare. Despite the free souvenir blankets, ponchos, bottles of tequila, and free meals, I finally got him to admit that each session paid for itself with only ONE person or family signing up. His usual success rate was 1 in 5, much higher than the average. This interaction was one of many that reminded me that when a person argues after the first “No,” you’re being manipulated and it is best to flee by any means necessary.
I learned long ago that you can’t convince a person in the cult of an MLM to listen to reason; they must finish the fatigue and finish line of their own accord, often after weakening countless friendships and connections.
One MLM currently going the rounds had to disclose that less than 2% make more than minimum wage doing it, and very rarely can someone live on the income generated. Most quit after losing more than they ever earned. Having a family member or close friend involved in any MLM is exactly like having a used car salesman living with you.
All of us have experienced the agony of a social media friend getting started in an MLM. The cringe factor is immense. Many of us have learned that it is impossible to tell them they are making a mistake.
MLMs are like religion; those involved want to do all the talking and seldom wish to hear your input.
All of us universally cringe when someone gets snagged by the tendrils of the promise of easy money.
As with some religious views, don’t make the mistake of trying to get people to see reason. They have to discover it for themselves.
Whether it is skincare products, essential oils, nutrition drinks, or clothing, it is never worth it. I am still waiting to get to know one person who has made a living from it. I certainly know a lot of people who have lost their social media friends by abusing their connections with these ‘business opportunities.’
For just an hour a day and $43,543, I’ll teach you how to do the same.