Marketing 101

Today, when I walked in to see the counselor, I handed her this card. She’s accustomed to my sense of humor and laughs authentically when I catch her off-guard. I was incredibly lucky to randomly find her.

There’s a punchline to this. I told her that I came up with the perfect tagline for her as-of-yet written proposal for workgroup mental health discounts: Crazier By The Dozen.

“I’m not sure prospective clients would understand the humor.”

“Well, then they ARE crazy, aren’t they?”

I feel like I won at life in that brief moment.

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