Infrequently, I try to use my endless ideas to create something ‘serious.’ I hate that word, as it needlessly demarcates life into impossible categories. I’m both ridiculous and contemplative – as most people are.
For years I’ve thought that Washington Regional Medical System needed both a new logo and a new name, one that reflects simplicity, recognizability, and appropriateness. The hospital system is flung across multiple counties, with dozens of clinics. As it has grown, the “Washington” part increasingly becomes a misnomer, especially as it encroaches on other systems in the area.
The name I invented is pronounced “Regional Plus.” The logo is just the word “Regional” with a symbol that uses the essential foundation of the complicated logo it utilized for years. It’s simple, recognizable, and has a plethora of built-in marketing potential. I’d rather have the word “Regional” be purple, too, but I used a nondescript gray to keep the suits and ties happier. Additionally, my proposed rebrand fits on t-shirts, badges, and marketing materials – something the longer current one does not. It will save a LOT of space on signs, too.
“At Regional +, we’re not just a hospital, we’re a hospital plus.”
It doesn’t take a lot of imagination to extrapolate dozens of such marketing phrases. Naturally, I have several funny ones, too, but I’ll leave them for later.
I shared it with marketing and a few other people and didn’t get a response. Crickets.
The weird thing? Without evidence, I see this logo becoming the new one for the hospital.
Tell me that mine isn’t better and I will shut up.